User-generated content (UGC) is a powerful tool for any brand. Not only does it promote your product or service, but it also builds trust and credibility with your audience. Think about it—when you see someone you know and trust using a product, you’re more likely to believe that it’s good. And when that person is raving about how much they love it? Even better. If you’re looking to get started with UGC or want to level up your existing strategy, here are six tips to help you create content that will resonate with your audience and promote your brand in the process.
Ask For Feedback from Users
When it comes to user-generated content, one of the best things you can do as a brand is to simply ask your users for feedback. This can be done in a number of ways, such as through social media, surveys, or even just interaction with customers on a daily basis. Asking for feedback shows that you value your customers’ opinions and that you want to make sure they are happy with your products or services. It also allows you to get some great ideas for new content from the people who actually use your products or services.
Create a unique hashtag
If you want to encourage users to share photos and videos of your brand, create a unique hashtag for them to use. Hashtags make it easy for people to find and follow conversations about specific topics, so make sure yours is memorable and relevant to your brand. You can promote your hashtag on your website and social media channels, and even include it in advertising or marketing campaigns.
Listen to your users’ social conversations
The first step to creating user-generated content is to listen to your users’ social conversations. This will give you an idea of what content they are interested in and what kind of language they use. You can use a tool like Hootsuite Insights to track and monitor your users’ social media activity.
Once you have a good understanding of your users’ interests, you can start creating content that appeals to them. For example, if you know that your users are interested in fashion, you could create a blog post about the latest trends or write a review of a new fashion line.
If you want to get even more specific, you could create content based on particular keywords that your users are searching for. For instance, if you know that your users are searching for “spring fashion trends”, you could write a blog post about the 10 hottest spring fashion trends.
By creating content that appeals to your users’ interests, you’ll be more likely to engage them and get them to share your content with their friends.
Gain some ground with influencers
As a brand, one of the best ways to get user-generated content is to work with influencers. By teaming up with influencers, you can tap into their already engaged audiences and get your brand in front of a whole new group of potential customers.
Here are a few tips for working with influencers:
- Do your research: Not all influencers are created equal. Make sure you do your research and partner with an influencer who is a good fit for your brand and has an engaged audience that aligns with your target market.
- Be clear about what you want: Before partnering with an influencer, be clear about what kind of content you’re looking for and what type of campaigns would be a good fit for their audience. This will help ensure that both you and the influencer are on the same page from the start.
- Set realistic expectations: Influencer marketing is a great way to generate buzz and get your brand in front of new people, but it’s important to set realistic expectations. Don’t expect overnight results or miracles – focus on building long-term relationships with influencers and their audiences.
Create a compelling challenge
In order to get people to create user-generated content (UGC) for your brand, you need to give them a reason to do so. This is where creating a compelling challenge comes in. By offering up an interesting and engaging challenge for your audience, you’ll be much more likely to get the UGC you’re looking for.
Some things to keep in mind when creating a challenge:
- Make sure it’s something that will resonate with your target audience.
- Keep it simple and easy to understand.
- Be clear about what you want people to do (e.g., share a photo, write a review, etc.).
- Offer an incentive for participating (e.g., a discount or free product).
Offer your customers an incentive
If you want customers to create user-generated content (UGC) for your brand, one of the best ways to encourage them is to offer an incentive. This could be in the form of a contest, a discount, or something else that would be appealing to your target audience.
Make sure that the incentive is something that will actually encourage people to create UGC. For example, offering a discount on a purchase is more likely to result in UGC than offering a prize that requires effort to win.
Be clear about what you expect from customers in terms of UGC. If you want them to submit photos, make it clear that’s what you’re looking for. If you’re looking for videos, say so. The more specific you are, the more likely it is that customers will give you the kind of content you’re looking for.