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Empathy Mapping: The First Step in Design Thinking 101
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Empathy Mapping: The First Step in Design Thinking 101

Design thinking is a process for creative problem-solving that can be applied to any industry or discipline. It’s a way of approaching problems that put the user first, in order to come up with the best possible solution. The first step in design thinking is empathy mapping, which is all about...

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Lean UX & Agile – An Insight
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Lean UX & Agile – An Insight

The two most popular methods for product development in recent years are Lean UX and Agile. While both of these approaches have their pros and cons, many organizations find that a combination of the two is the best way to get work done efficiently and effectively. In this blog post, we will...

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A Brief on the Economics of Design!
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A Brief on the Economics of Design!

Design has always been a critical aspect of businesses and with the advent of digital media, its role has only increased. But what exactly is design’s role in business? This article will give you a brief overview of the economics of design! Time to start with numbers Design is all...

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The power of asking the right question
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The power of asking the right question

We all know the feeling of being stuck. We’ve been there before when we’re trying to think of the perfect solution to a problem but no matter how hard we try, we just can’t seem to come up with anything. In those moments, it might seem like the only way out is to give up....

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Top Reasons Why TikTok Excels at Growing Brands’ Awareness
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Top Reasons Why TikTok Excels at Growing Brands’ Awareness

TikTok has quickly become one of the most popular social media platforms, with users spending an average of 52 minutes on the app each day. And it’s not just individuals who are using TikTok – businesses are starting to see the value in using the platform to grow their brand...

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Navigating the New Era of Influencer Marketing
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Navigating the New Era of Influencer Marketing

With the rise of social media, a new form of marketing has taken off: influencer marketing. In this article, we’ll explore what influencer marketing is, how it works, and why it’s become so popular in recent years. Social Media Platforms for Influencer Marketing The rise of...

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How to use behavioural Intelligence to Achieve Better Content Performance
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How to use behavioural Intelligence to Achieve Better Content Performance

You know how important it is to have great content on your website – but what if you could make that content even better? Using behavioural intelligence to analyze your audience’s engagement with your content can help you figure out what’s working and what isn’t, so you...

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Top 6 tools for Design Thinking
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Top 6 tools for Design Thinking

Design thinking is a process of creative problem-solving. It is often used by designers but can be applied to any field or industry. The goal of design thinking is to come up with innovative solutions to complex problems. The process begins with understanding the problem, then brainstorming...

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Top Trend of Digital Marketing – A Sneak peek!
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Top Trend of Digital Marketing – A Sneak peek!

You may have seen a lot of articles lately about the top trends in digital marketing. But what are they? And why should you care? In this article, we’ll take a quick look at some of the hottest trends in the industry so that you can be on the cutting edge! Art of Story Telling One...

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Tips to sell Content Strategy to Clients
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Tips to sell Content Strategy to Clients

There are a few key things you can do to make sure your content strategy is successful. Define your goals and target audience.Create a content calendar.Produce high-quality, original content.Promote your content across social media and other channels.Analyze your results and adjust your...

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