by adminYou know how important it is to have great content on your website – but what if you could make that content even better? Using behavioural intelligence to analyze your audience’s engagement with your content can help you figure out what’s working and what isn’t, so you can make necessary changes to improve your content strategy.
Behavioural intelligence (BI) is a data-driven approach to understanding and predicting human behaviour. This can be used for a variety of purposes, such as marketing or product design. By understanding how people think, feel, and behave, businesses can more effectively target their messages and create products that meet customer needs.
There are a number of different methods for collecting BI data, including surveys, interviews, focus groups, and analytics. Once this data is collected, it needs to be analyzed in order to identify patterns and trends. This information can then be used to make predictions about future behaviour.
Behavioral Intelligence Tools
When it comes to creating successful content, knowing your audience is key. And one of the best ways to get to know your audience is by using behavioural intelligence tools. Behavioural intelligence tools help you track and analyze the behaviour of your website visitors. This information can be used to better understand what type of content is most effective in engaging and converting your audience.
There are a number of different behavioural intelligence tools available, but some of the most popular include:
- Google Analytics:
Google Analytics is a free tool that provides a wealth of data about website traffic and user behaviour. You can use Google Analytics to track which content is being viewed the most, how long users are spending on your site, and what type of content is most likely to convert users into customers or leads.
- Crazy Egg:
Crazy Egg is a heat mapping tool that allows you to see where users are clicking on your website. This information can be used to optimize your content and layout for maximum engagement and conversion.
- ClickTale:
ClickTale provides detailed recordings of user behaviour on your website. You can use these recordings to spot areas where your content isn’t performing as well as it could be and make necessary changes.
Capitalizing on Behavioral Intelligence for Greater Performance
If you’re like most digital marketers, you’re always looking for ways to improve your content’s performance. After all, great content is the key to attracting and engaging customers. But what if there was a way to take your content strategy to the next level?
Enter behavioural intelligence.
Behavioural intelligence is all about understanding how people interact with your content. By studying user behaviour, you can learn what type of content resonates best with your audience and make tweaks to improve your overall performance.
So how can you use behavioural intelligence to achieve better content performance? Here are a few tips:
1. Identify what type of content resonates with your audience.
One of the best ways to improve your content’s performance is to identify the types of content that resonate best with your audience. This can be done by studying user behaviour and looking for patterns.
For example, let’s say you notice that users tend to spend more time on articles that are heavy on visuals. This indicates that your audience prefers this type of content, so you should focus on creating more visually appealing pieces.
2. Make sure your content is easy to consume.
If you’re like most people, you probably think of intelligence as something that’s fixed. You either have it or you don’t. But that’s not really true. Intelligence is fluid and ever-changing. It’s also highly context-dependent. What might be considered intelligent behaviour in one situation might not be considered intelligent in another.
So, what does this have to do with content performance?
Quite a lot, actually.
See, the thing is, intelligence isn’t just about IQ. It’s also about emotional intelligence, or the ability to perceive, understand, and manage emotions. And this kind of intelligence can be extremely useful when it comes to content performance.
You see, when you understand the psychology behind why people consume content, you can create content that is more likely to resonate with them on an emotional level. And when people are emotionally invested in your content, they’re more likely to share it, link to it, and promote it.